How Adley Kinsman Inspired Me to Create Educational Content for Artists

I recently attended Adley Kinsman’s course at School of Hard Knock, alongside the co-founders. Even though I didn’t ask any questions, her answers gave me incredible energy and motivation to start creating educational videos in multiple languages (French, English, Spanish, and Italian). My goal? To promote financial education for artists and help them build a sustainable career.

 

Adley Kinsman is a viral video strategist and founder of Viralish. 

 

She shares a structured approach to creating engaging and shareable content. Her insights made me realize that success in video content isn’t just about luck—it’s about strategy.

 

Here are the key takeaways from her course:

• Capture attention in six seconds: Use the "combo method" to spark curiosity and evoke emotion right from the start.
• Tell a suspenseful story: Don't reveal your goal immediately—build intrigue so viewers stay engaged.
• Deliver a clear payoff: Make sure your video leaves the audience satisfied or gives them a reason to come back for more.
• Engineer engagement: Add subtle details or questions that encourage viewers to comment and interact.
• Raise the stakes: Use unique locations, unexpected elements, or shifts in tone to make your content stand out.
• Test and optimize: Experiment with different hooks, lengths, and thumbnails, and analyze the data to improve your videos.
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One of the most valuable insights from Adley is that virality is subjective. For some, it means reaching 40,000 views, while for others, it's millions. 

 

The key is to create valuable content and reach the right audience.

Now, I’m ready to launch my project, where I’ll help artists better manage their finances through clear and accessible content. The first video is coming soon!

 

 

Thank you, Adley Kinsman, for the inspiration and energy.

What’s the best advice you’ve received about creating video content? Let’s talk about it in the comments!